Test by hand
Ask the questions your customers ask, for example “best dentist in Austin” or “how much does it cost to replace a water heater”. Do it in several assistants, such as ChatGPT, Perplexity, Gemini and Claude. Note whether you are mentioned and which businesses are.
Why one answer says little
Answers differ per user and per moment, and the same question can produce a different result. One screenshot proves little. Look at patterns across several questions and several days.
Measure what you can influence
What you can measure is how well your website can be understood by AI. AgentRank scores six categories and gives a fix list. That measures your website, not what an assistant answers right now.
A simple plan
- Write down five questions customers really ask.
- Ask them in three assistants and note who is mentioned.
- Scan your website and tackle the top fixes.
- Repeat the same questions after a few weeks and scan again.